Why We Built This Program
Coaching isn’t just about knowing the exercises on paper. It’s about presence, leadership, and being able to connect, communicate effectively and adapt in the moment. This is why we created the MOVE+breathe Coaching Certification. All coaches need practice, feedback, and mentorship to sharpen and master their coaching skills. This program is designed to give you the knowledge and experience to step into the gym and lead with confidence.
What you will learn:
- How to coach with confidence, clarity, and impact
- The essentials of anatomy and human movement patterns
- Smart program design that works for all fitness levels
- Progressions and regressions to effectively coach all levels
- Effective communication and cueing skills
- Strategies to manage groups and keep sessions flowing smoothly
- How to deliver a world-class client experience from day one
- Tools to build retention, community, and culture
- Confidence through live labs, peer feedback, and real-world coaching assessments
Led by John Busing, a former professional athlete with over 20 years of coaching experience in the fitness industry, this program combines high caliber expertise with a supportive, feedback-driven learning environment. Every session is designed to be practical, hands-on, and rooted in real-world coaching, so you don’t just understand the concepts, you can confidently apply them.
Our goal is for you to leave this training with more than just a certificate. You’ll graduate with a clear coaching voice, a proven system for success and delivering results, and the confidence to inspire clients, manage groups, and build community.
John Busing, Owner & Head Strength Coach, MOVE+breathe
John Busing is the Owner and Head Strength Coach at MOVE+breathe, a performance and wellness facility based in Cumming, Georgia. He has over 20 years of experience in the field of strength and conditioning, working with a diverse clientele ranging from youth and collegiate athletes to professional athletes and general fitness populations. His expertise lies in the integration of mindful movement, corrective exercise, and strength training to enhance performance, prevent injury, and improve overall quality of life. John’s athletic background includes playing football at Miami University, where he was a strength & conditioning All-American, and then playing professionally in the NFL with the Cincinnati Bengals, Houston Texans, and New York Giants. His life long journey as an athlete instilled a deep appreciation for the science and discipline of training, which has shaped his evidence-based and holistic approach to coaching.
John’s professional credentials include:
- National Academy of Sports Medicine (NASM) Certified Personal Trainer (CPT)
- Precision Nutrition Level 1 Certified Coach (Pn1)
- Healthy Steps Nutrition Certified Coach
- Functional Range Conditioning (FRC) Certified Instructor
- Certified Speed and Agility Coach
Through MOVE+breathe, John continues to advance the coaching profession by developing educational programs that emphasize movement quality, effective program design, and behavioral coaching principles. His mission is to equip future coaches with the skills and knowledge necessary to deliver safe, effective, and personalized training experiences that promote lifelong health and performance.
Dates:
Our 2026 training consists of 3 weekends. These sessions are a mix of lecture, hands on coaching, and group discussion. Sessions take place on Friday 4-8pm, and Saturday 11am-5pm.
- Weekend One: January 16-17
- Weekend Two: February 6 -7
- Weekend Three: March 6-7
Location:
Move+breathe
1595 Peachtree Pkwy
Suite 104
Cumming, GA 30041
Investment:
- $1,800
- Discounted rate for early enrollment by 12/19/25 is $1,500
What’s included:
- All sessions, course binder, M+b T-shirt, and Certificate of Completion
- Through our partnership with the National Academy of Sports Medicine (NASM) we offer an exclusive discount on their Certified Personal Trainer (CPT)
- Certification which can be completed alongside or after the completion of MOVE+breathe Coaching Certification
- NASM accreditation paired with practical application means that you will graduate ready to coach confidently in any setting
Spots for this program are limited to ensure each individual receives a high quality education and experience.
Application:
Completing this course does not guarantee employment at MOVE+breathe.



